The chip is crispy like a Dorito, but lacks flavor and just about everything else. Of course when you hear "veggie' you are thinking healthy right?! They aren't any better then having a serving of doritos! The after taste is also something to be desired. Don't waste your money! If you are gonna cheat on a diet, or want chips, one might as well just pick up the doritos or tortilla chips! Looking for something healthy, keep looking!!